Google Ads for Home Builders — How to Generate Qualified Leads with PPC

Description

Many home builders and modular manufacturers know they should be using Google Ads to generate leads, but many are unsure where to begin or how to ensure their campaigns are producing results. In this educational webinar, Builder Lead Marketing will explain how Google Ads (Pay-Per-Click advertising) works and how builders can use it to reach prospective buyers actively searching online for new homes and builders in their area. We'll also cover common costly mistakes and how to avoid them. Topics will include how Google Ads campaigns are structured, how buyers search for builders online, typical budget considerations, common PPC mistakes builders make, and how to track and measure leads generated from advertising.